About Us

Rooted in Nature. Inspired by Family. Created with Love.

Welcome to The Wild Herbalist!
Every story has a beginning, and ours starts in a small village called Carriço, in the heart of central Portugal.

Long before organic farming became a movement or sustainability became a trend, our family simply lived that way. My grandparents worked the land with respect, growing vegetables, herbs and fruit naturally, just as their parents and grandparents had done before them. There were no chemicals, no shortcuts, only patience, hard work and a deep understanding that nature provides everything we need when we learn to care for it.

Some of my happiest childhood memories were spent on their farm.

I remember running through the fields, picking fresh herbs from the garden, collecting seasonal vegetables, watching fruit ripen under the Portuguese sun and learning that every harvest was earned with care and respect. Meals were prepared using ingredients grown just a few steps from the kitchen, bringing the whole family together around the table.

That way of life taught me lessons that have stayed with me forever: to value simple things, to respect the seasons, to appreciate where our food comes from and to understand that happiness often grows from being connected to nature and the people we love.

As life took me on a new journey, I moved to the United Kingdom. Leaving Portugal was a huge step, but it also opened doors to incredible opportunities, lifelong friendships and inspiring people who believed in me and encouraged me to follow my dreams.

Among those inspirations have always been my parents, Ana and Joel.

They have spent their lives encouraging me to work hard, stay humble and always strive to become the very best version of myself, not only for my own success, but so I can help others along the way. They taught me that the greatest achievement in life isn’t measured by wealth or possessions, but by the positive difference we make in other people’s lives.

Our family has also experienced moments that reminded us how precious life truly is.

When my dad was diagnosed with cancer, everything changed. Watching him face that challenge with strength, courage and determination reminded us that our health, our time and our loved ones are life’s greatest treasures. His journey taught us to never take tomorrow for granted and to live each day with gratitude.

At the same time, my mum, Ana, embraced a healthier, more natural lifestyle. Through wholesome food, gardening, herbs and simple daily habits, she transformed not only her wellbeing but also her outlook on life. She showed us that true health isn’t achieved through perfection or quick fixes, but through small choices made every day with consistency, love and purpose.

Those experiences planted a seed within me.

Surrounded by inspiring friends and mentors in the UK who believed in my passion for nature, I decided to deepen my knowledge by studying herbalism. What began as curiosity quickly became a calling. I wanted to understand the remarkable world of herbs more deeply, not only their history and traditional uses, but also how they can inspire healthier lifestyles, stronger communities and a greater appreciation for the natural world.

That journey became The Wild Herbalist.

Today, our brand is built upon four simple pillars that reflect both our heritage and our vision for the future.

🌿 Herbs

Honouring centuries of botanical knowledge while inspiring people to rediscover the beauty and versatility of herbs in everyday life.

🥗 Healthy Food

Celebrating fresh, seasonal and natural ingredients that nourish our bodies, bring families together and remind us that the best meals often begin in the garden.

🌾 Lifestyle

Embracing a slower, more mindful and sustainable way of living, one that values quality, connection and respect for nature over convenience.

☀️ Happiness

Believing that happiness isn’t found in having more, but in appreciating more: sharing meals with loved ones, growing your own food, enjoying a quiet cup of herbal tea, walking through the countryside and finding joy in life’s simplest moments.

At The Wild Herbalist, we don’t simply sell products.

We share a way of life inspired by generations before us, shaped by our family’s journey and fuelled by a passion to help others reconnect with nature.

Whether you’re planting your first herb, discovering botanical wellness, creating healthier habits or simply searching for a little more balance in your life, we’re honoured to be part of your journey.

From the fields of Carriço to our home in the United Kingdom, our mission remains the same:

To inspire healthier lives, happier homes and a deeper connection with nature, one herb, one meal and one meaningful moment at a time.

With love,

Ines
Founder, The Wild Herbalist